In a move that will prove we’ve achieved top Millennial, Vice is debuting a new Snapchat internet dating program paid by Match and organized by Action Bronson. Set aside a second to allow dozens of buzzy words and brand names emerge.
The weekly, 8-episode tv series is named Hungry Hearts featuring couples happening times which are created by Bronson themselves. Throughout the mini-series, the chef-turned-rapper will bend his matchmaker muscle groups while he curates times, provides play-by-play commentary on each outing, and predicts whether or not the potential lovebirds gets to a moment day.
Hungry Hearts isn’t Bronson’s first show for Vice. Their indulgent internet show for Munchies – F*ck, which is healthy – is actually a bonafide hit that transferred to Viceland and will be printing a cookbook centered on quality recipes from tv series. It ought to arrive as not surprising to enthusiasts that their dates for Hungry minds may also feature numerous delicious consumes.
Brand new show premiered exclusively on Vice’s Snapchat Discover channel on Wednesday, August 30. The mass media business shown enjoyment during the opportunity to take part in this brand-new structure Snapchat is offering to writers and designers.
“Vice and Snap have acquired a phenomenal lasting relationship,” stated Sterling Proffer, svp and head of business strategy and development for Vice Media. “We’ve been a Discover partner from time one, and establishing this tv series is yet another method our company is discovering brand-new, innovative formats together.”
“our very own present fans on Snapchat, and every where else for that matter, love Action Bronson,” Proffer continued. “causeing this to be tv series ended up being a powerful way to broaden our reach on system and bring a lot more individuals to the fold. Our team cherished the challenge to produce something unique the concerts platform.”
Match in addition has expressed enthusiasm your forward-thinking article marketing partnership.
“The Hungry Hearts content material is really strongly related to whatever you perform at complement,” said Ayesha Gilarde, Match’s CMO, “so that it was an all natural complement our brand are a part of this tv show for connecting with singles.”
The most important episode performers prospective few Dean and Olivia, exactly who hit up a cemetery in Ozone Park, Queens (Bronson’s outdated stomping reasons), to get familiar with each other over sammies from D’Angelo’s Sausage Truck. Check a unique video right here, thanks to Billboard. Snapchat people can subscribe to the program within application.
In terms of whether this brand-new style be successful making use of the desired Millennial marketplace, the team behind Hungry Hearts features large hopes.
“enjoying very first dates is actually fun,” stated Proffer, “and watching such a thing with Action is entertaining. Atart exercising . food in to the mix, therefore relieve any reason to not enjoy the show.”
